Joining the right team.

Recently, there have been a lot of tragic incidents in the area and around the world. From disastrous weather to violent uprisings, and the accompanying government suppression. We’ve had people disappear without a trace or discovered to be dead, transportation accidents, natural disasters and recently, tragic deaths that may or may not have been intentional.

Recently, the case of Trayvon Martin has stirred the emotions of people around the world. The comments have been coming fast and furious from all sides. We don’t have all the facts, but what we do know is this; On Feb. 29th George Zimmerman shot and killed Trayvon Martin in Sanford. Emotions have been running high. The city of Sanford and the State of Florida has had a very harsh spotlight shined in its direction. There’s been a lot of media attention from around the world. People have written letters, blogs, recorded YouTube posts and created all manner of tributes and songs. Since this event, there have been protests, marches and fundraisers. I want to focus on the latter.

In previous posts, I’ve extolled the virtues of using you time and talents for worthy causes. The benefits are numerous. It can be a great way to gain exposure to a new audience. In some cases, there is media coverage, which can work in your favor as free advertising. There are several bands that have made their entire career by involving themselves with particular issues. Many organizations would love the help in exposing their message to new audiences and since music is a truly universal language, it seems like an obvious fit.

One word of caution: Make sure you do your research. Check into any organization that claims to be raising money for a cause and find out if it’s legit. You don’t want to be associated with any group that’s being dishonest in their actions. Your fans may choose to support the charity because of your involvement and if things turn out poorly, your good name is attached to a bad situation. If you are the one raising the money, make sure you are giving the money to the cause you claim to be raising money for. Whether it’s a special song, a video or a show, make sure you check the appropriate laws that govern these kinds of things and be upfront and honest. Regardless of which side of the issues you fall on, your name is going to be attached to it. Once you put it out there, it’s always there and you want to keep you name relatively clean.


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